Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
By: Hague, Paul N.
Contributor(s): Hague, Nick | Morgan, Carol-Ann.
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Stacks | Non-fiction | HF5415.2.H25 2004 (Browse shelf) | Available | P.K |
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HF5415.2.D288 1973 The practice of marketing research | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2.H25 2004 Market research in practice : | HF5415.2.S513 1967 Test marketing; | HF5415.2.T84 1973 survey research : a decisional approach: | HF5415.2.T84 1973 survey research : a decisional approach: |
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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