Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
By: Hague, Paul N.
Contributor(s): Hague, Nick | Morgan, Carol-Ann.
Material type:
BookSeries: Market research in practice series. Publisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 244 p. : ill. ; 24 cm.ISBN: 0749441801.Subject(s): Marketing research
DDC classification: 658.8/3 Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.2.H25 2004 (Browse shelf) | Available | P.K |
Total holds: 0
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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