Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble.
By: Watson, Tom
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Contributor(s): Noble, Paul.
Material type: 
BookPublisher: London ; Sterling, VA : Kogan Page Limited, c2005Description: vii, 213 p. ; 24 cm.ISBN: 0749443065.Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: 659.2/072 Online resources: Table of contents | Publisher description | Contributor biographical information
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HD59 .W325 2005 (Browse shelf) | Available | p.k |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HD59 .O45 2001 Public relations strategy / | HD59 .P39 2000 Public relations as relationship management : | HD59 .S65 1995 Teach yourself public relations: | HD59 .W325 2005 Evaluating public relations : | HD62 .15 .C37 1998 Principles and practices of organizational performance excellence / | HD62.15.N54 2005 Total quality management | HD62.17.J47 2007 BUSINESS PROCESS MANAGEMENT:PRACTICAL GUIDLINESS TO SUCCESSFUL IMPLEMENTATIONS |
Includes bibliographical references (p. [205]-210) and index.
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