Watson, Tom, 1950-
Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble. - London ; Sterling, VA : Kogan Page Limited, c2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references (p. [205]-210) and index.
0749443065
2005000148
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
HD59 / .W325 2005
659.2/072
Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation / Tom Watson & Paul Noble. - London ; Sterling, VA : Kogan Page Limited, c2005. - vii, 213 p. ; 24 cm.
Includes bibliographical references (p. [205]-210) and index.
0749443065
2005000148
Public relations--Evaluation.
Public relations--Evaluation--Case studies.
HD59 / .W325 2005
659.2/072