Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.
By: Austin, Erica Weintraub
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Contributor(s): Pinkleton, Bruce E.
Material type: 
BookSeries: LEA's communication series. Publisher: Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006Edition: 2nd ed.Description: xv, 411 p. : ill. ; 24 cm.ISBN: 0805853804 (clothbound : alk. paper); 0805853812 (pbk. : alk. paper).Subject(s): Public relations -- ManagementDDC classification: 659.2 Online resources: Table of contents only | Publisher description
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HD59 .A97 2006 (Browse shelf) | Available | JO |
Total holds: 0
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| HD 59 How to do your own P.R. : | HD59 Public relations : | HD59 Public relations strategy / | HD59 .A97 2006 Strategic public relations management : | HD59 .H44 1999 Public relations : | HD59 .H46 1999 Public relations : | HD59 .J43 1998 Public relations: |
Includes bibliographical references (p. 389-399) and index.
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