Austin, Erica Weintraub.
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton. - 2nd ed. - Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006. - xv, 411 p. : ill. ; 24 cm. - LEA's communication series .
Includes bibliographical references (p. 389-399) and index.
0805853804 (clothbound : alk. paper) 0805853812 (pbk. : alk. paper)
2006002669
Public relations--Management.
HD59 / .A97 2006
659.2
Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton. - 2nd ed. - Mahwah, N.J. : L. Erlbaum Associates, Inc., 2006. - xv, 411 p. : ill. ; 24 cm. - LEA's communication series .
Includes bibliographical references (p. 389-399) and index.
0805853804 (clothbound : alk. paper) 0805853812 (pbk. : alk. paper)
2006002669
Public relations--Management.
HD59 / .A97 2006
659.2