Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
By: Churchill, Gilbert A
.
Contributor(s): Peter, J. Paul.
Material type: 
BookPublisher: Burr Ridge, Ill. : Irwin, c1995Description: xxxii, 703 p. : col. ill., col. maps ; 27 cm.ISBN: 0256125392; 0256173672 (annotated instructor's edition).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | HF5415.C5275 1994 (Browse shelf) | Available | A.Y - OLD LIB | ||
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General Circulation Books
|
General Stacks | HF5415.C5275 1994 (Browse shelf) | Available | A.Y |
Total holds: 0
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| HF5415.B42 1979 foundations of marketing: | HF5415.B47 1995 Marketing / | HF5415.B87 1980 Advertising in the market place: | HF5415.C5275 1994 Marketing : | HF5415.E55 1995 Marketing classics : | HF5415 .G74 1974 essentials of statistics in marketing: | HF5415 .G74 1974 essentials of statistics in marketing: |
Includes bibliographical references (p. 655-674) and indexes.
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