Churchill, Gilbert A.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. : Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.
Includes bibliographical references (p. 655-674) and indexes.
0256125392 0256173672 (annotated instructor's edition)
94008479
Marketing.
HF5415 / .C5275 1995
658.8
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. - Burr Ridge, Ill. : Irwin, c1995. - xxxii, 703 p. : col. ill., col. maps ; 27 cm.
Includes bibliographical references (p. 655-674) and indexes.
0256125392 0256173672 (annotated instructor's edition)
94008479
Marketing.
HF5415 / .C5275 1995
658.8