Essentials of marketing research / MCDANIEL CARL,GATES ROGER
By: Dillon, William R
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Contributor(s): Madden, Thomas J | Firtle, Neil H.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: JOHN WILEY, CANADA, MA : , c2008Description: xviii, 556 p. : ill. ; 26 cm.ISBN: 0256081123.Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.2 .D53 1993 (Browse shelf) | Available | S.O | |||
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General Circulation Books
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General Stacks | Non-fiction | HF5415.2.D537 1993 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415.2 .B87 2006 Marketing research / | HF5415.2 .B87 2006 Marketing research / | HF5415.2.D288 1973 The practice of marketing research | HF5415.2 .D53 1993 Essentials of marketing research / | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2.H25 2004 Market research in practice : |
"Free instructor's copy ... Not for sale"--P. 4 colophon.
Includes bibliographical references and indexes.
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