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Dillon, William R.

Essentials of marketing research / MCDANIEL CARL,GATES ROGER - JOHN WILEY, CANADA, MA : , c2008. - xviii, 556 p. : ill. ; 26 cm. - The Irwin series in marketing .

"Free instructor's copy ... Not for sale"--P. 4 colophon.

Includes bibliographical references and indexes.

ISBN: 0256081123

LCCN: 92030863

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .D537 1993

Dewey Class. No.: 658.8/3

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