Consumer behavior / John C. Mowen.
By: Mowen, John C
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Material type: 
BookPublisher: New York : London : Macmillan ; Collier Macmillan, c1990Edition: 2nd ed.Description: xviii, 814 p., [16] p. of plates : ill. (some col.) ; 24 cm.ISBN: 0023846011.Subject(s): Consumer behavior | Consumers -- United StatesDDC classification: 658.8/342
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.32.M68 1990 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415.2.Q3 2001 Qualitative marketing research | HF5415.2.T83 1980 Marketing research : | HF5415.2.T83 1990 Marketing research : | HF5415.32.M68 1990 Consumer behavior / | HF5415.32.M68 1990 Consumer behavior / | HF5415 .5 .H387 1998 Managing customer service / | HF5415 .A95 1999 Principles and practice of marketing: |
Includes bibliographies and indexes.
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