Mowen, John C.
Consumer behavior / John C. Mowen. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xviii, 814 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0023846011
89008118
Consumer behavior.
Consumers--United States.
HF5415.32 / .M68 1990
658.8/342
Consumer behavior / John C. Mowen. - 2nd ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xviii, 814 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0023846011
89008118
Consumer behavior.
Consumers--United States.
HF5415.32 / .M68 1990
658.8/342