Strategic marketing / David W. Cravens.
By: Cravens, David W.
Material type: BookSeries: The Irwin series in marketing. Publisher: Homewood, IL : Irwin, c1991Edition: 3rd ed.Description: xxvii, 833 p. : ill. ; 25 cm.ISBN: 0256087938.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
General Circulation Books | General Stacks | Non-fiction | HF5415.135.C72 1991 (Browse shelf) | Available | P.K |
Total holds: 0
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HF5415 .13 .W48 1990 The marketing plan : | HF5415 .13 .W48 1990 The marketing plan : | HF5415.13.W543 1979 Management controls and marketing planning / | HF5415.135.C72 1991 Strategic marketing / | HF5415.13K64 2000 Marketing management / | HF5415.2 Handbook of marketing research. | HF5415.2.B337 1983 Marketing research : |
Includes bibliographical references and indexes.
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