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Cravens, David W.

Strategic marketing / David W. Cravens. - 3rd ed. - Homewood, IL : Irwin, c1991. - xxvii, 833 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256087938

LCCN: 90040499

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .C72 1991

Dewey Class. No.: 658.8/02

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