Strategic management concepts and cases : a competitive advantage approach / Arthur,Thompson
By: David, Fred R.
Material type: BookPublisher: U.S.A : lrwin, 1987Edition: 4th ed.Description: p. cm.Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4/012Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books | General Stacks | HD30.28.T53 1987 (Browse shelf) | Available | W.L |
Previously published under title: Strategic management.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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