David, Fred R.
Strategic management concepts and cases : a competitive advantage approach / Arthur,Thompson - 4th ed. - U.S.A : lrwin, 1987. - p. cm.
Previously published under title: Strategic management.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
2011035610
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D385 2013
658.4/012
Strategic management concepts and cases : a competitive advantage approach / Arthur,Thompson - 4th ed. - U.S.A : lrwin, 1987. - p. cm.
Previously published under title: Strategic management.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
2011035610
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D385 2013
658.4/012