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Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill.

By: Kleppner, Otto, 1899-.

Contributor(s): Russell, Thomas, 1941- | Verrill, Glenn.

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BookSeries: The Prentice-Hall series in marketing. Publisher: Englewood Cliffs, NJ : Prentice Hall, c1983Edition: 8th ed.Description: xvi, 636 p., [7] p. of plates : ill. ; 24 cm.ISBN: 0136432131.Uniform titles: Advertising procedure Subject(s): Advertising

DDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Notes	Date due	Item holds
General Circulation Books	General Stacks	Non-fiction	HF5823 .K45 1983 (Browse shelf)	Available	P.K-OLD LIB

Total holds: 0

Includes bibliographies and index.

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