Kleppner, Otto, 1899-
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill. - 8th ed. - Englewood Cliffs, NJ : Prentice Hall, c1983. - xvi, 636 p., [7] p. of plates : ill. ; 24 cm. - The Prentice-Hall series in marketing .
Includes bibliographies and index.
0136432131
82007621
Advertising.
HF5823 / .K45 1983
659.1
Otto Kleppner's Advertising procedure / Otto Kleppner, Thomas Russell, Glenn Verrill. - 8th ed. - Englewood Cliffs, NJ : Prentice Hall, c1983. - xvi, 636 p., [7] p. of plates : ill. ; 24 cm. - The Prentice-Hall series in marketing .
Includes bibliographies and index.
0136432131
82007621
Advertising.
HF5823 / .K45 1983
659.1