Normal view MARC view ISBD view

The fundamentals and practice of marketing / John Wilmshurst.

By: Wilmshurst, John.
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: materialTypeLabelBookPublisher: London : Heinemann, 1978Edition: 2nd ed.Description: vii, 239 p. : ill. ; 24 cm.ISBN: 0434923311 (pbk.) :.Subject(s): MarketingDDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415 .W5476 1978 (Browse shelf) Available P.K-OLD LIB
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415 .W5476 1978 (Browse shelf) Available P.K-OLD LIB
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415 .W5476 1978 (Browse shelf) Available P.K-OLD LIB
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
HF5415.T46 1988 The marketing digest: HF5415.T46 1988 The marketing digest: HF5415 .W5476 1978 The fundamentals and practice of marketing / HF5415 .W5476 1978 The fundamentals and practice of marketing / HF5415 .W5476 1978 The fundamentals and practice of marketing / HF5415.W54853 1969 Marketing for the developing company. HF5415.W55 1971 Contemporary marketing.

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

There are no comments for this item.

Log in to your account to post a comment.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue