Wilmshurst, John.
The fundamentals and practice of marketing / John Wilmshurst. - 2nd ed. - London : Heinemann, 1978 - vii, 239 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923311 (pbk.) : £7.95
85172284
Marketing.
HF5415 / .W5476 1978
658.8
The fundamentals and practice of marketing / John Wilmshurst. - 2nd ed. - London : Heinemann, 1978 - vii, 239 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
0434923311 (pbk.) : £7.95
85172284
Marketing.
HF5415 / .W5476 1978
658.8