Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
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Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2001Edition: 8th ed.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ).ISBN: 0072316020.Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415. H39 2001 (Browse shelf) | Available | MO |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415 .D45 2014 Marketing Information Management : Exploring the Edges of the Information Age | HF5415 .F47 2014 marketing strategy: | HF5415 .H36 2007 Internet marketing & e-commerce / | HF5415. H39 2001 Consumer behavior : | HF5415 .I58 2013 Intoductory Marketing. | HF5415. K34 2018 MARKETING AND CREATIVITY | HF5415. K34 2018 MARKETING AND CREATIVITY |
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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