Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : McGraw-Hill Irwin, c2001. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072316020
2003041331
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415. / H39 2001
658.8/342/0973
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : McGraw-Hill Irwin, c2001. - xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
0072316020
2003041331
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF5415. / H39 2001
658.8/342/0973