Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.
By: Middleton, Victor T. C.
Contributor(s): Fyall, Alan | Morgan, Michael.
Material type: BookPublisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009Edition: 4th ed.Description: xxv , 502 p. : col. ill. ; 27 cm.ISBN: 9780750686938; 0750686936.Subject(s): Tourism -- MarketingOnline resources: Publisher description | Contributor biographical informationItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books | General Stacks | Non-fiction | G155.A1 M475 2009 (Browse shelf) | Available | JM |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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G155.A1.M24 1975 the management of tourism: | G155.A1M26 2006 Tourism,Security and Safety:from theory to practice: | G155.A1.M386.G64 2006 project management: | G155.A1 M475 2009 Marketing in travel and tourism / | G155.K4.E26 1992 Ecotourism and sustainable development in Kenya : | G155.K4.E26 1992 Ecotourism and sustainable development in Kenya : | G155.P34 2009 tourism management:managing for change: |
Includes bibliographical references (p. 487-491) and index.
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