Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. - xxv , 502 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 487-491) and index.

9780750686938 0750686936

2008054448

GBA8D8777 bnb 014-85229 bnb GBA-8D877 bnb

014852298 Uk


Tourism--Marketing.

G155.A1 / M475 2009

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