MARKETING AND CREATIVITY Susan K. Jones.
By: JOHN-KURT PLINIUSSEN
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Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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HF5415. K34 2018 (Browse shelf) | Available | S.O | ||||
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Non-fiction | HF5415. K34 2018 (Browse shelf) | Available | S.O | |||
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Non-fiction | HF5415. K34 2018 (Browse shelf) | Available | S.O | |||
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Non-fiction | HF5415. K34 2018 (Browse shelf) | Available | S.O |
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
HF5415 .I58 2013 Intoductory Marketing. | HF5415. K34 2018 MARKETING AND CREATIVITY | HF5415. K34 2018 MARKETING AND CREATIVITY | HF5415. K34 2018 MARKETING AND CREATIVITY | HF5415 .K45 2007 Marketing : | HF5415 .K45 2007 Marketing : | HF5415.K68 2008 Principles of marketing / |
1: Laying the groundwork -- A profitable blend of art and science -- The discipline of direct and interactive marketing creativity -- Research in direct and interactive marketing -- Databases, privacy, ethics, and customer relationship management -- How creative strategy fits into the direct and interactive marketing plan -- A creative person's view of direct and interactive marketing media -- Who should do the creative work and what do they need to know? -- The offer in direct and interactive marketing -- The science of creative testing -- 2: Creative direct marketing -- Direct mail marketing -- How to create effective direct response print ads -- Catalogs and multichannel marketing -- Broadcast direct marketing -- Building long-term customer value through back-end marketing -- Other consumer direct and interactive marketing media -- Business-to-business direct and interactive marketing -- E-commerce marketing -- 3: Creating and producing the work -- Copywriting and graphic design -- Preparing artwork for printing -- Printing and personalization -- Print production planning/working with suppliers -- Lists, service bureaus, the post office, and lettershops.
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