000 -LEADER |
fixed length control field |
02366cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
17461573 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211126124524.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120913s2012 ilua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012471367 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781933199313 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1933199318 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn706019561 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BTCTA |
Language of cataloging |
eng |
Transcribing agency |
BTCTA |
Modifying agency |
YDXCP |
-- |
YBM |
-- |
EZU |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415. |
Item number |
K34 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
JOHN-KURT PLINIUSSEN |
9 (RLIN) |
48468 |
245 10 - TITLE STATEMENT |
Title |
MARKETING AND CREATIVITY |
Statement of responsibility, etc |
Susan K. Jones. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Creative , marketing |
250 ## - EDITION STATEMENT |
Edition statement |
|
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
CANADA |
Name of publisher, distributor, etc |
FIRST CHOICE |
Date of publication, distribution, etc |
c2018 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 168 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1: Laying the groundwork -- A profitable blend of art and science -- The discipline of direct and interactive marketing creativity -- Research in direct and interactive marketing -- Databases, privacy, ethics, and customer relationship management -- How creative strategy fits into the direct and interactive marketing plan -- A creative person's view of direct and interactive marketing media -- Who should do the creative work and what do they need to know? -- The offer in direct and interactive marketing -- The science of creative testing -- 2: Creative direct marketing -- Direct mail marketing -- How to create effective direct response print ads -- Catalogs and multichannel marketing -- Broadcast direct marketing -- Building long-term customer value through back-end marketing -- Other consumer direct and interactive marketing media -- Business-to-business direct and interactive marketing -- E-commerce marketing -- 3: Creating and producing the work -- Copywriting and graphic design -- Preparing artwork for printing -- Printing and personalization -- Print production planning/working with suppliers -- Lists, service bureaus, the post office, and lettershops. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing. |
9 (RLIN) |
48469 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Interactive marketing. |
9 (RLIN) |
48470 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1302/2012471367-b.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
3 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
General Circulation Books |