Research for marketing decisions / Paul E. Green, Donald S. Tull.
By: Green, Paul E
.
Contributor(s): Tull, Donald S [joint author.].
Material type: 
BookSeries: Prentice-Hall international series in management.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1978Edition: 4th ed.Description: xiii, 673 p. : ill. ; 24 cm.ISBN: 0137741588 :.Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.2 .G68 1978 (Browse shelf) | Available | P.K-OLD LIB | ||
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General Circulation Books
|
General Stacks | Non-fiction | HF5415.2 .G68 1978 (Browse shelf) | Available | P.K-OLD LIB |
Total holds: 0
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| HF5415.153 .K53 2005 Blue ocean strategy : | HF5415.2.B69 1980 Marketing research : | HF5415.2.D288 1973 The practice of marketing research | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2 .G68 1978 Research for marketing decisions / | HF5415.2.H25 2004 Market research in practice : | HF5415.2.S513 1967 Test marketing; |
Includes index.
Bibliography: p.645-658.
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