Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D
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Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c2007Edition: 12th Canadian ed.Description: xxv, 630p col. ill., col. maps ; 27 cm.ISBN: 9780070974258.Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5415.13 .B37 2007 (Browse shelf) | Available | SO | |||
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General Circulation Books
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Non-fiction | HF5415.13.B37 2007 (Browse shelf) | Available | MA | |||
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General Circulation Books
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Non-fiction | HF5415.13.B37 2007 (Browse shelf) | Available | MA | |||
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General Circulation Books
|
Non-fiction | HF5415.13.B37 2007 (Browse shelf) | Available | MA | |||
|
General Circulation Books
|
Non-fiction | HF5415.13.B37 2007 (Browse shelf) | Available | MA | |||
|
General Circulation Books
|
Non-fiction | HF5415.13.B37 2007 (Browse shelf) | Available | MA |
Total holds: 0
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| HF5415.13 .B37 2005 Case Book to Accompany Basic marketing :A Global-Managerial Approach | HF5415.13.B37 2007 Basic marketing : | HF5415.13 .B37 2007 Basic marketing : | HF5415.13.B37 2007 Basic marketing : | HF5415.13.B37 2007 Basic marketing : | HF5415.13.B37 2007 Basic marketing : | HF5415.13 .B38 2007 Basic Marketing: A global managerial approach. |
Includes bibliographical references and indexes.
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