Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 12th Canadian ed. - Chicago : Irwin, c2007 - xxv, 630p col. ill., col. maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
9780070974258
95034965
Marketing--Management.
HF5415.13 / .B37 2007
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 12th Canadian ed. - Chicago : Irwin, c2007 - xxv, 630p col. ill., col. maps ; 27 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
9780070974258
95034965
Marketing--Management.
HF5415.13 / .B37 2007