Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
By: Lilien, Gary L
.
Contributor(s): Rangaswamy, Arvind.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: xxiv, 518 p. : ill. ; 26 cm.ISBN: 0130355496.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification:
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Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
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