Marketing engineering : (Record no. 120553)
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000 -LEADER | |
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fixed length control field | 01373cam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | 12543144 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200120104517.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 010924s2003 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2001052095 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130355496 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .L54 2013 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lilien, Gary L., |
Dates associated with a name | 1946- |
9 (RLIN) | 41718 |
245 10 - TITLE STATEMENT | |
Title | Marketing engineering : |
Remainder of title | computer-assisted marketing analysis and planning / |
Statement of responsibility, etc | Gary L. Lilien, Arvind Rangaswamy. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 518 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
500 ## - GENERAL NOTE | |
General note | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [481]-497) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Data processing. |
9 (RLIN) | 41719 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making |
-- | Mathematical models. |
9 (RLIN) | 41720 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Decision making |
-- | Data processing. |
9 (RLIN) | 41721 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rangaswamy, Arvind. |
9 (RLIN) | 41722 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 0 |
b | vip |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | General Circulation Books |
Classification part | HF5415 |
Item part | .L54 2013 |
No items available.