Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
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Contributor(s): Peterson, Robert A. (Robert Allen).
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2010Edition: 12th ed.Description: xi, 708p. : ill. ; 29 cm.ISBN: 0136107064.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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Non-fiction | HF5415.135.K47 2010 (Browse shelf) | Available | MA | |||
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General Circulation Books
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HF5415.135.K47 2007 (Browse shelf) | Available | CN |
Total holds: 0
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| HF5415.13 .P55 2018 Marketing & Creativit | HF5415.13 .P55 2018 Marketing & Creativity Vision 2020: | HF5415.13.S53 1999 Basic Marketing: A Global -Managerial Approach | HF5415.135.K47 2010 Strategic marketing problems : | HF5415.15.K68 2013 MARKETING MANAGEMENT | HF5415.2 .B77 2012 Basic marketing research : | HF5415.2 .B87 2006 Marketing research / |
Includes bibliographical references and indexes.
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