Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2010 - xi, 708p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0136107064
2007274176
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 12th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2010 - xi, 708p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0136107064
2007274176
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2010