Strategic management in action / Mary Coulter.
By: Coulter, Mary K
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Current location | Call number | Status | Notes | Date due | Item holds |
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HD30.28.C68 2010 (Browse shelf) | Available | CN | |||
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HD30.28.C68 2010 (Browse shelf) | Available | CN |
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
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