Coulter, Mary K.
Strategic management in action / Mary Coulter. - 5th ed. - Boston : Prentice Hall, c2010. - xix, 311 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
9780136078289 (alk. paper) 0136078281 (alk. paper) 9780137042869 (International ed.) 0137042868 (International ed.)
2009018157
Strategic planning.
HD30.28 / .C68 2010
Strategic management in action / Mary Coulter. - 5th ed. - Boston : Prentice Hall, c2010. - xix, 311 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
9780136078289 (alk. paper) 0136078281 (alk. paper) 9780137042869 (International ed.) 0137042868 (International ed.)
2009018157
Strategic planning.
HD30.28 / .C68 2010