27 powers of persuasion : simple strategies to seduce audiences & win allies / Chris St. Hilaire with Lynette Padwa.
By: St. Hilaire, Chris.
Contributor(s): Padwa, Lynette.
Material type: BookPublisher: New York : Prentice Hall Press, 2010Edition: 1st ed.Description: xxxi, 204 p. : ill. ; 22 cm.ISBN: 9780735204515; 0735204519.Other title: Twenty-seven powers of persuasion.Subject(s): Persuasion (Psychology)Online resources: Contributor biographical information | Publisher descriptionItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
General Circulation Books | Non-fiction | BF637 .S7 2010 (Browse shelf) | Available | EG |
Includes bibliographical references (p. 199-202).
Focus on the goal -- Evaluate egos -- Soothe or sidestep other egos -- Manage opposition by giving it nothing to oppose -- Make your weakness your strength -- Find one thing to like about everyone in the room -- Use the first five minutes to make people feel safe -- Stay in the present -- Recognize their reality -- Make it about choice, fairness, and accountability -- Keep it simple -- Own the language -- Use emotional language -- Make sure everyone is invested -- Get third-party validation -- Arm your advocates -- Aim for the undecideds -- Avoid absolutes and hypotheticals -- Learn how to use silence -- Get physical -- Don't say no, say "Let's try this" -- Release bad news quickly and good news slowly -- Challenge bad ideas by challenging the details -- Play devil's advocate -- Don't change, "Adapt" -- Be your own pundit.
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