The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
By: Ries, Al
.
Contributor(s): Ries, Laura.
Material type: 
BookPublisher: New York : HarperBusiness, c2002Description: xvi, 255 p. : ill. ; 24 cm.ISBN: 0060007737.Other title: Twenty-two immutable laws of branding.Subject(s): Brand name products -- Management | Marketing -- Decision making | Internet marketing
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HD69 .R54 2002 (Browse shelf) | Available | AY |
Total holds: 0
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
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