Ries, Al.
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding. Al Ries and Laura Ries. - New York : HarperBusiness, c2002. - xvi, 255 p. : ill. ; 24 cm.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." Includes index.
0060007737
2003267314
Brand name products--Management.
Marketing--Decision making.
Internet marketing.
HD69 / .R54 2002
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding. Al Ries and Laura Ries. - New York : HarperBusiness, c2002. - xvi, 255 p. : ill. ; 24 cm.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." Includes index.
0060007737
2003267314
Brand name products--Management.
Marketing--Decision making.
Internet marketing.
HD69 / .R54 2002