Marketing : an introduction / Gary Armstrong, Philip Kotler.
By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip.
Material type: BookPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: 6th ed.Description: xxvii,619p.: col. ill. ; 27 cm.ISBN: 0131857207 (pbk.).Subject(s): MarketingItem type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
---|---|---|---|---|---|---|---|
General Circulation Books | Non-fiction | HF5415 .M29 2007 (Browse shelf) | Available | L.N.A | |||
General Circulation Books | Non-fiction | HF5415 .A76 2013 (Browse shelf) | Available | MO |
Total holds: 0
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HF5414.13 .M37 2002 Basic Marketing: a global managerial approach. | HF5415 .A76 2004 Marketing : | HF5415.A76 2004 Marketing : | HF5415 .A76 2013 Marketing : | HF5415 .A76 2013 Marketing An Introduction | HF5415.B43 2001 foundations of marketing: | HF5415 .B47 1997 Data Mining Techniques: for Marketing, Sales, and Customer Support |
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
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