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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall, c2003Edition: 6th ed.Description: xxvii,619p.: col. ill. ; 27 cm.ISBN: 0131857207 (pbk.).Subject(s): Marketing
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Non-fiction HF5415 .M29 2007 (Browse shelf) Available L.N.A
General Circulation Books General Circulation Books Non-fiction HF5415 .A76 2013 (Browse shelf) Available MO
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HF5414.13 .M37 2002 Basic Marketing: a global managerial approach. HF5415 .A76 2004 Marketing : HF5415.A76 2004 Marketing : HF5415 .A76 2013 Marketing : HF5415 .A76 2013 Marketing An Introduction HF5415.B43 2001 foundations of marketing: HF5415 .B47 1997 Data Mining Techniques: for Marketing, Sales, and Customer Support

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

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