Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
By: Churchill, Gilbert A.
Material type: BookPublisher: Mason, Ohio : South-Western, c2004Edition: 5th ed.Description: xxvii, 738 p. : ill. ; 28 cm.ISBN: 0324190972.Subject(s): Marketing researchOnline resources: Table of contents only | Publisher description | Contributor biographical informationItem type | Current location | Call number | Status | Date due | Item holds |
---|---|---|---|---|---|
General Circulation Books | HF5415.2.C48 2004 (Browse shelf) | Available |
Total holds: 0
Includes bibliographical references and index.
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