Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0324190972
2003103984
Marketing research.
HF5415.2 .C48 2004
Basic marketing research / Gilbert A. Churchill, Tom J. Brown. - 5th ed. - Mason, Ohio : South-Western, c2004. - xxvii, 738 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0324190972
2003103984
Marketing research.
HF5415.2 .C48 2004