The Quintessence of Strategic Management [electronic resource] : What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.
By: Kotler, Philip [author.].
Contributor(s): Berger, Roland [author.] | Bickhoff, Nils [author.] | SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: VII, 132p. 44 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783642145445.Subject(s): Economics | Industrial management | Entrepreneurship | Economics/Management Science | Management/Business for Professionals | Business/Management Science, general | EntrepreneurshipDDC classification: 650 Online resources: Click here to access online Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
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