The Quintessence of Strategic Management (Record no. 112497)

000 -LEADER
fixed length control field 02311nam a22004695i 4500
001 - CONTROL NUMBER
control field 978-3-642-14544-5
003 - CONTROL NUMBER IDENTIFIER
control field DE-He213
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140220084543.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100825s2010 gw | s |||| 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642145445
-- 978-3-642-14544-5
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-642-14544-5
Source of number or code doi
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD28-70
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS041000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 650
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Relator term author.
245 14 - TITLE STATEMENT
Title The Quintessence of Strategic Management
Medium [electronic resource] :
Remainder of title What You Really Need to Know to Survive in Business /
Statement of responsibility, etc by Philip Kotler, Roland Berger, Nils Bickhoff.
264 #1 -
-- Berlin, Heidelberg :
-- Springer Berlin Heidelberg,
-- 2010.
300 ## - PHYSICAL DESCRIPTION
Extent VII, 132p. 44 illus.
Other physical details online resource.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
347 ## -
-- text file
-- PDF
-- rda
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.
520 ## - SUMMARY, ETC.
Summary, etc Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics/Management Science.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management/Business for Professionals.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business/Management Science, general.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berger, Roland.
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bickhoff, Nils.
Relator term author.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element SpringerLink (Online service)
773 0# - HOST ITEM ENTRY
Title Springer eBooks
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783642145438
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://dx.doi.org/10.1007/978-3-642-14544-5
912 ## -
-- ZDB-2-SBE

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