International Advertising and Communication (Record no. 86718)
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000 -LEADER | |
---|---|
fixed length control field | 00997nam a22003015i 4500 |
001 - CONTROL NUMBER | |
control field | 978-3-8350-5702-9 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | DE-He213 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20130515022347.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr nn 008mamaa |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100301s2006 gw | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783835057029 |
-- | 978-3-8350-5702-9 |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.1007/3-8350-5702-2 |
Source of number or code | doi |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Diehl, Sandra. |
245 10 - TITLE STATEMENT | |
Title | International Advertising and Communication |
Medium | [electronic resource] : |
Remainder of title | Current Insights and Empirical Findings / |
Statement of responsibility, etc | edited by Sandra Diehl, Ralf Terlutter. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Wiesbaden : |
Name of publisher, distributor, etc | DUV, |
Date of publication, distribution, etc | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | digital. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Economics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Economics/Management Science. |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Terlutter, Ralf. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
773 0# - HOST ITEM ENTRY | |
Title | Springer eBooks |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Printed edition: |
International Standard Book Number | 9783835004559 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://dx.doi.org/10.1007/3-8350-5702-2 |
912 ## - | |
-- | ZDB-2-SBE |
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