Diehl, Sandra.
International Advertising and Communication Current Insights and Empirical Findings / [electronic resource] : edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden : DUV, 2006. - digital.
9783835057029
10.1007/3-8350-5702-2 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
International Advertising and Communication Current Insights and Empirical Findings / [electronic resource] : edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden : DUV, 2006. - digital.
9783835057029
10.1007/3-8350-5702-2 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.