| 000 -LEADER |
|---|
| fixed length control field |
01758cam a22003498a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13589049 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515015132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040511s2004 ii b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004011012 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761932585 (paper back) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.I5 |
| Item number |
P36 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381/.0954 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panwar, J. S., |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
23606 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beyond consumer marketing : |
| Remainder of title |
sectoral marketing and emerging trends / |
| Statement of responsibility, etc |
J.S. Panwar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
Response Books, |
| Date of publication, distribution, etc |
2004. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0408 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
India. |
| 9 (RLIN) |
23607 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing |
| Geographic subdivision |
India. |
| 9 (RLIN) |
23608 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
India |
| General subdivision |
Forecasting. |
| 9 (RLIN) |
23609 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| Geographic subdivision |
India. |
| 9 (RLIN) |
23610 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0657/2004011012-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0657/2004011012-t.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
rix |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HF5415.12.I5 |
