Panwar, J. S., 1948-
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - p. cm.
Includes bibliographical references and index.
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
0761932585 (paper back)
2004011012
Marketing--India.
Target marketing--India.
Marketing--Forecasting.--India
Consumers--India.
HF5415.12.I5 / P36 2004
381/.0954
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2004. - p. cm.
Includes bibliographical references and index.
The domestic market environment: opportunities and challenges -- Agricultural marketing: a low key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing.
0761932585 (paper back)
2004011012
Marketing--India.
Target marketing--India.
Marketing--Forecasting.--India
Consumers--India.
HF5415.12.I5 / P36 2004
381/.0954