The environment of marketing management; (Record no. 13612)

000 -LEADER
fixed length control field 01040cam a2200289 4500
001 - CONTROL NUMBER
control field 4560418
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130515014115.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 731023s1974 nyua b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 73018322
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047140716X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency kpuc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .H742 1974
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holloway, Robert J.,
Relator term ed.
9 (RLIN) 5563
245 14 - TITLE STATEMENT
Title The environment of marketing management;
Remainder of title selections from the literature
Statement of responsibility, etc [edited by] Robert J. Holloway [and] Robert S. Hancock.
250 ## - EDITION STATEMENT
Edition statement 3d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc [1974]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 531 p.
Other physical details illus.
Dimensions 26 cm.
490 0# - SERIES STATEMENT
Series statement The Wiley marketing series
500 ## - GENERAL NOTE
General note Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers.
9 (RLIN) 5564
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hancock, Robert Spencer,
Relator term joint ed.
9 (RLIN) 5565
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type General Circulation Books
Classification part HF5415
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library General Stacks 2011-12-21 1 HF5415 .H742 1974 95B02230 2014-02-18 2014-02-13 2011-12-21 General Circulation Books P.K

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