Holloway, Robert J.,
The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock. - 3d ed. - New York, Wiley [1974] - xiii, 531 p. illus. 26 cm. - The Wiley marketing series .
Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
Includes bibliographical references.
047140716X
73018322
Marketing.
Consumers.
HF5415 / .H742 1974
658.8/008
The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock. - 3d ed. - New York, Wiley [1974] - xiii, 531 p. illus. 26 cm. - The Wiley marketing series .
Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
Includes bibliographical references.
047140716X
73018322
Marketing.
Consumers.
HF5415 / .H742 1974
658.8/008