Sponsorship in marketing : (Record no. 129395)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01436cam a2200397Ii 4500 |
001 - CONTROL NUMBER | |
control field | 9780429325106 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | FlBoTFG |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220509193058.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr |n||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200321s2020 nyu o 000 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | OCoLC-P |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | OCoLC-P |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780429325106 |
-- | electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 042932510X |
-- | electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 0367343444 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 9780367343446 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1145295730 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC-P)1145295730 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD59.35 |
Item number | .C67 2020 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2/85 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cornwell, T. Bettina, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Sponsorship in marketing : |
Remainder of title | effective partnerships in sports, arts and events / |
Statement of responsibility, etc | T. Bettina Cornwell. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edition. |
264 #1 - | |
-- | New York : |
-- | Routledge, |
-- | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Revised edition of the author's Sponsorship in marketing, 2014. |
588 ## - | |
-- | OCLC-licensed vendor bibliographic record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Corporate sponsorship. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Special events |
General subdivision | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sports sponsorship. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Performing arts sponsorship. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Taylor & Francis |
Uniform Resource Identifier | https://www.taylorfrancis.com/books/9780429325106 |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | OCLC metadata license agreement |
Uniform Resource Identifier | http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
No items available.